Adi Hodzic

Senior Product Designer · 10+ years · Fintech, GovTech, AI/ML, Regulated Industries

Product design for the industries where complexity is the whole job.

I partner with founders and product teams to turn ideas into functional interfaces that ship - handling research, strategy, and hands-on craft in one person, with an AI-native process built for speed, without losing the craft. Most recently at Rokolabs LLC.

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Selected work

Wealth-management SaaS01
Wealth managementDesign systemsAI-accelerated

Rebuilding the core workflow of a wealth management platform

For over three years, I led design across financial planning workflows, portfolio recommendations and analytics. I replaced a central Checklist with contextual next steps that helped advisors continue work throughout a client’s lifecycle. Average proposal completion time fell from 38 to 12 minutes following the redesign.

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Government Workflow Automation Platform02
AI-assisted designGovTechWorkflow automation

Designing AI-powered form-to-workflow automation for government teams

I designed AI-assisted document and workflow creation for non-technical government teams, covering bulk upload, review of extracted fields, workflow generation and API configuration. The work focused on making complex setup easier to follow while allowing users to review and correct AI-generated output.

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IAEA (International Atomic Energy Agency)03
Scientific softwareData visualizationRegulated/high-stakes

Designing the analytics platform behind global nuclear safeguards verification

As lead UX/UI designer, I designed the IAEA's sample evaluation platform end-to-end - dashboards and data tracking, a query builder and plotting toolkit for deep analysis, and a portable field app for collecting samples - replacing a decades-old, spreadsheet-style interface, almost entirely without direct access to real users or real data.

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Energy Field Monitoring Platform04
Industrial/hardwareReal-time dataMobile UX

Redesigning a data-heavy fluid monitoring platform for mobile

As product designer, I led the mobile redesign of a real-time fluid monitoring platform for oil & gas operations - simplifying data-heavy desktop screens, thick with filters and options, into a focused experience engineers could actually use on the pad.

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Life Sciences Project Platform05
Life sciencesProject managementDashboards

Designing project tracking for drug development teams

As product designer, I built the dashboards and project management tools that let life sciences teams track complex drug development projects - milestones, timelines, and operational progress - in one place.

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AB1GK (AB1 Sports)06
Brand identityEcommerce0→1

Building AB1GK's brand and ecommerce experience from zero, solo

Since 2019, I've led product and e-commerce for AB1GK, the goalkeeper gear brand founded by Premier League goalkeeper Asmir Begovic - designing the brand identity and logo from a blank page, then building and still leading the ecommerce experience that sells it, working directly with the founder, from discovery through devops.

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I care less about pixel-perfect for its own sake and more about whether it’s actually functional and usable. Beautiful doesn’t mean useful.

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